Back to site

©2023. All rights reserved.
Crafted by 4Property.

The Digital Revolution in Real Estate: The Importance of a Strong Online Presence

In an increasingly digital world, it’s no secret that a robust online presence is crucial for success in any industry. Real estate is no exception. The advent of the internet has transformed the way we buy and sell homes, making it essential for real estate professionals to establish and maintain a strong online presence. In this blog post, we’ll explore the significance of this digital shift and share a recent success story that exemplifies its importance.

An agent you can trust

The Digital Age of Real Estate

Gone are the days when a “For Sale” sign and a few open houses were sufficient to market a property. Today, buyers and sellers are turning to the internet for information, listings, and research. Having a strong online presence is no longer a luxury; it’s a necessity for real estate agents and agencies looking to thrive in a competitive market.

The Story of a Vendor Abroad

Meet Emily, a vendor living abroad who wanted to sell her property in Dublin. As an absentee homeowner, Emily faced a unique challenge – how could she effectively market and sell her property while being miles away? Emily knew that choosing the right real estate agent was paramount, but how could she make an informed decision from afar?

Step 1: Researching Online

Emily’s journey began with a simple online search. She accessed the Property Price Register to get a sense of what agents were achieving in her area and at what prices. It didn’t take long for her to notice a pattern – KM Property consistently achieved high prices for properties in Dublin. This piqued her interest, and she decided to dig deeper.

Step 2: Reviews Matter

Curiosity led Emily to perform a Google search for KM Property. What she found were a plethora of glowing, 5-star reviews from satisfied clients. These reviews not only vouched for the agency’s professionalism but also spoke volumes about their ability to deliver exceptional results.

Step 3: Exploring Their Online Presence

Emily wasn’t satisfied with just reviews; she wanted to see the agency’s approach in action. She stumbled upon KM Property’s YouTube channel, where she found viewing videos of other properties they had listed. These videos showcased the company’s dedication to presenting properties in the best possible light, giving viewers an immersive experience from the comfort of their homes.

Emily was particularly impressed by the agency’s attention to detail and the positive attitude conveyed through the videos. Even though she had never met her agent in person, she felt a strong connection to the company’s ethos.

The Decision and Exceptional Results

Emily’s digital journey concluded with a decision that would change the fate of her property sale – she chose KM Property to represent her, despite never having met her agent in person. The decision was based entirely on the strength of the agency’s online presence and their commitment to excellence.

The sale process went remarkably smoothly, and Emily’s property achieved an exceptional price, thanks to the agency’s expertise and digital marketing prowess.

Živile Paulikaite
Živile Paulikaite
Great service, officiant communication, nice people :) Would recommend to anyone!
Gabriel Peñaloza
Gabriel Peñaloza
We can't recommend the team at KM Property highly enough, they have been extremely professional through out the whole process. Barry O' Driscoll was our agent. As first time buyers the whole process can be quite daunting but Barry was always on hand to answer any queries we had. Now that we are in our new home we would like to thank all at KM property for their 5 star service and for all the assistance in making our dreams become reality.
Caroline Freyne
Caroline Freyne
Karen Mulvaney Property recently sold my apartment and I found the team to be very professional, I wouldn't hesitate to recommend. In particular Barry O'Driscoll was really communicative and very helpful.
Viv G
Viv G
Professional to the end would highly recommend KM property both Karen and David were exceptional.
B. Hughes
B. Hughes
Karen and her team were absolutely fantastic in ensuring my apartment sold in a very timely manner. They were a pleasure to do business with and I will definitely use them again when buying or selling a property. Thank you very much!
Sandra Diffley
Sandra Diffley
Karen Mulvaney and her team were both professional and efficient in the selling of our home. We found Karen and Joy to be very helpful in what could have been a very stressful time. We would highly recommend KM.Properties. Sandra and Pat Diffley.
Malachy M
Malachy M
KM Property were excellent partners for us. We were thrilled to have Karen as our selling agent and the wide range of properties she represents meant we were fortunate to also buy one of her listings. Karen and the team made the whole process so easy and were always on hand whenever we needed them. Thanks Karen and all at KM Property!
John Gardner
John Gardner
Excellent and highly professional service.


Emily’s story is a testament to the transformative power of a strong online presence in the real estate industry. In today’s digital age, potential buyers and sellers are relying on the internet to make informed decisions, and an agency’s online reputation can make all the difference.

At KM Property, we understand the importance of embracing the digital revolution in real estate. Our commitment to maintaining a robust online presence, including 5-star reviews, informative YouTube videos, and a professional website, ensures that clients like Emily can confidently choose us to represent their properties.

The bottom line is clear: in the world of real estate, a strong online presence isn’t just beneficial; it’s essential for success.

Privacy Policy

Pagespeed Optimization by Lighthouse.