Any other sales agents finding it almost impossible dealing with DAFT lately? We genuinely have no idea what their modus operandi is anymore, but they seem determined to crucify estate agents with extortionate fees while providing a poorer and poorer service.
Now there’s constant pressure to push “Advantage Ad” upgrades onto vendors just so their property can actually be seen. If a vendor doesn’t pay even MORE on top of already huge advertising costs, the listing ends up buried MILES down the pages where it may as well not exist.
Do these vendors know their agents fees as reduced by pushing these “Advantage Ads”?
So what exactly is the point of DAFT now? Who are they targeting as customers? Because right now they seem to be squeezing sales agents dry with massive fee increases, weaker exposure, poorer listings and yet ANOTHER fee hike.
At this stage, DAFT are about as low, in offering and service as Ryanair.