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How the property business is facing the coronavirus crisis with creativity and a brave face

After 20 years in the property business, Clontarf-based estate agent Karen Mulvaney decided that the start of this year was the right time to go it alone and set up her own business, Karen Mulvaney Property.

“2020 was going to be my year – what a boo-boo that was!” she says with characteristic good humour. “From the very start of the year, everything was flying and going really well, but obviously this all happened and everything has gone pear-shaped.”

Karen has already seen sales fall through at a late stage as buyers have got cold feet, though as she points out, this could end up being quite a short-sighted course of action.

So how is it working out for Karen Mulvaney? That depends on your point of view. “It’s been really popular, without question,” she says. “I’m getting a load of feedback saying it’s great fun. One of the videos has 235 views on it [in two weeks] – that’s 235 people who had never viewed it before.

“Whether or not you’re going to get a sale out of it, I can’t see it happening. If people are pulling out of buying properties that they have seen, they’re highly unlikely to buy through a virtual viewing.”

Read the entire article on Dublin Live. Read more News & Highlights.

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